What is Performance Marketing & How Does it Work?
AI-driven search ad spend rising from ~1% of search in 2025 to 13.6% by 2029, reflecting rapid adoption of AI-assisted targeting and optimization. As AI reshapes search and social delivery, spend is shifting toward AI-driven placements; eMarketer data projects U.S. Brand investment raises mental availability and trust, which improves conversion rates and lowers acquisition costs; […]